If you really want to be successful, you need to be mindful of what every successful entrepreneur knows, find a product that people want or need. And it really should be a product that they will be buying over and over. You do not want to sell them a product they just have to buy once, because you would never get rich. No, you need a product that is either expendable or has to have attachments.
Okay, so you need a good product, candles are always a good bet. If you are pouring them yourself, you can choose any size or shape. You can make jar candles, or pillars, votives or tarts. You can also choose any color or scent. Usually the best bet is to have soft colors and triple scent. And if you have a good product, you will be selling them again and again. A satisfied customer will be purchasing your candles for gifts too. This is a business that can grow beyond your wildest hopes and dreams. Every successful entrepreneur knows repeat business is the key.
Your candles need to be a little different from the ones on the market now; you can give them unusual names for the scents such as 'cinnamon sticky dream' or 'happy pink kisses'. Choose something cute and happy, or even sexy sounding. You need a title that will catch the attention and imagination of the customer. And it really does not even have to make sense. Every successful entrepreneur knows if the customer is happy, then you are not only happy, you are rich.
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